2030 Purpose: Good business and a better future

Who’s behind it? – Deloitte

How can it help? – This report by Deloitte underlines how commercial success and a commitment to sustainable development are becoming ever more interdependent, with business increasingly facing a need to explicitly connect what they do to the contribution they make to the wider world. This contribution cannot be a by-product of the business model; it needs to be a driving force that helps shape strategy – part of the company’s purpose. The report goes on to articulate the benefits of identifying a purpose that can be linked to the SDG agenda – a so called “2030 purpose”. It then explores to what degree companies are currently integrating the SDGs into their thinking around purpose and highlights various steps through which companies can identify and implement a strong 2030 purpose.