What are the Good Life Goals

People around the world are becoming increasingly familiar with the Sustainable Development Goals (SDGs), but how many of us really know what we can do to reach them? The Good Life Goals represent an effort to answer this question and help a global audience to recognize the vital role of individual action in achieving the SDGs. The Good Life Goals lay out 85 ways anyone can contribute towards the huge, planet-changing objectives that sit at the heart of the SDG agenda.

Who is behind them?

The Goals have been shaped through a multi-stakeholder collaboration between Futerra, the 10 YFP Sustainable Lifestyles and Education program, co-led by the governments of Sweden and Japan represented by the Stockholm Environment Institute (SEI) and the Institute for Global Environmental Strategies (IGES), as well as UN Environment, UNESCO and WBCSD.

The vital role of individual action in achieving the ambitions of the SDGs

The Good Life Goals: Resources

The following materials are available to help a variety of stakeholders explore and communicate around the Good Life Goals

The Manual

Materials detailing the project in full, including instructions for users

Flash Cards

Flash cards detailing the Good Life Goals and actions for each of the 17 SDGs

Animated Emojis

The Good Life Goals brought to life by our emojis

Emoji Postcard

Post card displaying all of our Good Life Goal emojis

Media toolkit

Social media assets & guidance


Implications for Business

From a business perspective, the Good Life Goals provide companies with valuable insight into how the SDGs link to the actions, activities and lifestyles of their customers. This understanding can help brands to more effectively engage with people around the behaviors that are connected to their products and services and drive positive action in support of the SDGs, channel new product development in support of the SDGs, and engage staff in promoting corporate culture aligned with the 2030 agenda.

Learn more about WBCSD’s work on the SDGs

Learn more about WBCSD’s work on Sustainable Lifestyles


Julian Hill-Landolt

Director, Sustainable Lifestyles

James Gomme

Director, SDGs



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