Advancing the Sustainable Development Goals: Business Action and Millennials’ Views

Who’s behind it? – Corporate Citizenship

How can it help? –  This report draws on two streams of research conducted by Corporate Citizenship into a) the expectations that Millennials have regarding the role of business in tackling the SDGs, and b) the views of private sector sustainability practitioners on the SDG agenda. Among other things, the research highlights the fact that awareness of the SDGs is high amongst Millennials and that 81% of those surveyed said that they believed that the private sector has a crucial role to play in the achievement of the goals. A useful resource when considering how the SDGs should be integrated into corporate positioning and communication particularly when targeting younger customers and new recruits.